This poster triptych was designed utilizing a systems and geometric based approach towards design. The format is based on a root three rectangle who’s properties lend themselves well to triptychs due to the fact that they are created from hexagonal measurements and three root three rectangles next to one another creates a larger rectangle of the same proportions, often called dynamic proportions. This series was a study in systems based design in which design systems were carried out in color, typography, structure as well as image treatment to create cohesion between all three posters while differentiating them enough as stand-alone designs.

Complete Poster Triptyche

Complete Poster Triptyche

Visual Design System

My color palette consisted of four spot colors. Each individual poster used one spot color and Pantone Black 6 C. All color variation was created by utilizing monotone or duotone images using the spot color + black or layering semi-transparent fields of pure color. The geometric grid structure across the triptych uses Pantone Black 6 creating a unifying skeleton for all three posters while the individual spot colors allows each poster to stand apart as a single unit.

In all three poster I used the eye in the architect’s portrait as that focal point for the portrait image. I felt like this is appropriate as architects their critical eye as one of their most important design tools.